About me

I'm a Senior Product Designer who loves turning messy challenges into smooth experiences, always keeping users at the heart of what I do. Research is my compass, especially the kind where I get to talk to real people and uncover those little insights that make a big difference.

I also was a developer and tech lead once and I really love the mix of different accents, backgrounds, perspectives. That's where the magic happens. I also enjoy mentoring fellow designers and helping teams grow into the best version of themselves.

Outside work, I'm a proud dad of two little ones, slowly training them to be my future travel buddies. I'm into photography, smart home tinkering, AI tools, and Spanish tapas, preferably on a sunny terrace with friends.

It's not magic, it's design!
Jose I. Acedo

Highlights from the road

2007

Started as backend developer

2013

Led a 30 people team as Tech Lead

2018

Transitioned into UX/UI Design

2019

Designed few voice-first products

2023

Started as a Product Designer

Now

Helping users to make their life easier!

Skills & Experience

Design & Tech craft

  • UX/UI Design
  • Qualitative & quantitative research
  • Voice interfaces design
  • Wireframing & prototyping
  • Mobile first mindset

Human-Centered mindset

  • Collaborative spirit
  • Mentoring others
  • Information architecture
  • Cultural awareness
  • Team inclusivity

Impact & Strategy

  • Leadership
  • Data-driven mindset
  • Cross-team alignment
  • Strategic Thinking
  • Product discovery

I've worked with

Some of those leading companies I've collaborated with to design digital experiences that connect with their audiences and drive results:

Carrefour logo
Inditex logo
BBVA logo
Seat logo
Zurich logo
El Corte Inglés logo
Zooplus logo
Givaudan logo
Lowi logo
Alcampo logo
Sara Lee logo
Abanca logo
Bankia logo
CNH logo
Pelayo logo

Tools I work with

No tool is perfect but these are the ones I trust to bring ideas to life:

Figma
Figma
Sketch
Sketch
Miro
Miro
Mural
Mural
UserZoom
UserZoom
ChatGPT
ChatGPT
Cursor
Cursor
Hotjar
Hotjar
InVision
InVision
Notion
Notion

Say hola! 👋🏻

Whether it's a quick question, a big idea or just a shared love for good UX, feel free to drop me a line!

Get in touch